This year BeautyCon LA the festival that celebrates beauty content creators and the latest trends in makeup returned with a new look after 3 years. The festival which was put on by Essence, came back with a stellar line-up of celebrity guest speakers and brands who came to show off how the beauty industry has evolved.
While the festival was smaller than in years past, it still drew new and old fans alike who came to try out the free product giveaways and meet their favorite beauty content creators and business owners. This year the brands were more inclusive than ever featuring small female owned businesses and inclusive brands such as Good Weird that make makeup for all genders. The festival kicked off on Saturday with giveaways from Wal Mart, Palmers, As I Am, Black Radiance, and more. Female owned brand Keep it Classy nails, which was founded by Real Housewives star Moneytta Shaw-Carter made a special appearance with founder and influencer Moneytta working the booth and greeting fans.
Other celebrity appearances throughout the weekend included Peyton List who promoted her new brand Play Cosmetics, Kelly Rowland, Tia Mowry and more. The programming featured several panels that went in depth on hot topics in the beauty industry such as finding balance in motherhood, diversity and representation in the beauty industry, turning your passions into profit, and sustainability in the beauty industry. Fans got to see their favorite creators on stage discussing the latest on everything makeup, hair, and business.
The event also featured tons of fun photo ops where guests enjoyed creating content and grabbing pics of their best beauty looks and outfits.
The pink carpet featured several stunning fashion and beauty moments as well. Check out my best dressed video below to see the top looks from the beautycon pink carpet.
