Sugar clothing brand is well known for their line of comfortable
and stylish vintage t-shirts. The Miami based up and coming brand is making a
name for itself as a trendy brand for millennials. Stars such as Bella Thorne
have been spotted wearing pieces from the brand and, if a young style icon like
Bella Thorne is wearing it, that is a sure sign it is on it’s way to receiving Hollywood’s
stamp of approval. The brand brought their fun styles to the West Coast on Thursday launching a capsule
collection designed exclusively for the trendy LA boutique chain Ron Robinson
in Santa Monica. You can read more about the store in my interview with Ron Robinson the President here!
The collection was designed with Valentine’s day in mind and
featured graphic designs of candy hearts with popular sayings for every type of
girl on the soft T’s.
The launch was timed perfectly as Ron Robinson was unveiling
their newest art installation “Love and Other things” just in time for
Valentine’s Day.
The event began at 6pm and the store quickly filled with
visitors who enjoyed hearing from the artists who were presenting their work as
well as interacting with the designers and brand reps that were featured for
the event.The line of Sugar t-shirts was a big hit and guests enjoyed getting
into the spirit of the holiday with the home-made cake pops and boxes of candy
hearts they handed out.
The event began at 6pm and the store quickly filled with
visitors who enjoyed hearing from the artists who were presenting their work as
well as interacting with the designers and brand reps that were featured for
the event.The line of Sugar t-shirts was a big hit and guests enjoyed getting
into the spirit of the holiday with the home-made cake pops and boxes of candy
hearts they handed out. |
| My OOTD for the party! |
The shirts in the Valentine’s collection retail for about
$78 while the designs from Sugar’s signature line which included L.A. themes
start at $60. While they might seem a bit pricy the shirts were not out of
place with many of the other items in the trendy store. Everything in the store
seemed to be centered around Valentine’s Day and many of the designs featured encouraging
messages of love. 
The collection was brightly colored and the shirts also
featured slits in the back to achieve the perfect slouchy “model off duty”
look. The brand has a good understanding of their millennial customer and they
are focusing on creating high quality designs with a fun flavor in their niche
market of graphic tees. I will definitely be keeping my eye on this up and coming
brand!
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