A Sweet and Sassy Valentine’s Day collection from Sugar at RonRobinson Santa Monica

Sugar clothing brand is well known for their line of comfortable and stylish vintage t-shirts. The Miami based up and coming brand is making a name for itself as a trendy brand for millennials. Stars such as Bella Thorne have been spotted wearing pieces from the brand and, if a young style icon like Bella Thorne is wearing it, that is a sure sign it is on it’s way to receiving Hollywood’s stamp of approval. The brand brought their fun styles to the West Coast on Thursday launching a capsule collection designed exclusively for the trendy LA boutique chain Ron Robinson in Santa Monica. You can read more about the store in my interview with Ron Robinson the President here! 

The collection was designed with Valentine’s day in mind and featured graphic designs of candy hearts with popular sayings for every type of girl on the soft T’s.

The launch was timed perfectly as Ron Robinson was unveiling their newest art installation “Love and Other things” just in time for Valentine’s Day.

The event began at 6pm and the store quickly filled with visitors who enjoyed hearing from the artists who were presenting their work as well as interacting with the designers and brand reps that were featured for the event.The line of Sugar t-shirts was a big hit and guests enjoyed getting into the spirit of the holiday with the home-made cake pops and boxes of candy hearts they handed out.

My OOTD for the party! 

The shirts in the Valentine’s collection retail for about $78 while the designs from Sugar’s signature line which included L.A. themes start at $60. While they might seem a bit pricy the shirts were not out of place with many of the other items in the trendy store. Everything in the store seemed to be centered around Valentine’s Day and many of the designs featured encouraging messages of love.

The Sugar line had a range of options on theme for younger customers from sweet to sarcastic and my personal favorite was this shirt which says “lol no”

The collection was brightly colored and the shirts also featured slits in the back to achieve the perfect slouchy “model off duty” look. The brand has a good understanding of their millennial customer and they are focusing on creating high quality designs with a fun flavor in their niche market of graphic tees. I will definitely be keeping my eye on this up and coming brand!