My look for the conference!
Saturday August 11, the Simply LA conference took place at the Americana at brand mall in Glendale, The digital marketing focused conference was filled with experts from the fashion and beauty industries. I got an exclusive interview with Emily Hecht the Head of Fashion and Beauty programming atAwesomeness TV. Before going onto her panel she shared some insight into the current trends in the industry as well as what it's really like to work at the digital media brand geared towards Gen Z!
First we talked about what it was like working with influencers since she interacts with them a lot in her job. She shared some of her top tips for influencers and how to keep content fresh and popular!
She recommended, "Always be organic and true to yourself. I think the reliability factor that influencers bring is so important especially now I just think that really being real with your audience and staying true to who you are is so valuable."
This was a theme echoed throughout the Simply conference and is such an important message for content creators!
Next we talked about what it looks like to take your influencer brand to the next level from her perspective working in the media and reporting on new brands and product laucnhes. For influencers who want to start their own brands or launch products Emily says it's important to be relateable to your audience.
She told me, "It's really the relatability factor of your brand and really building your brand based off of your vibe and your aesthetic, and building everything around who you really are so you can keep up. Because if you have a fake persona its harder for you to keep posting and keep being that person. Really just relating to yourself and hoping that your audience is going to appreciate that is the best way to build a brand."
Finally we talked about what's next for this growing space and Emily shared some of the top trends she's been seeing in her work in the entertainment world right now saying, "Raw content, like the more raw the better. It's really crazy. We see that a lot like on insta-stories. Like its this part of their life that we're not really seeing on their Insta feed because that's a lot more polished. And then on YouTube we see a lot of vlog content which is also not very polished just kind of like a day in the life type thing. I think that's just again, so relateable that people wanna watch that. Teenagers see themselves in that influencer or feel like that person is their best friend which is so cool."
Speaking of Insta stories you can find my Simply experience in my highlights section on Instagram @cerisesdumatin. Plus check out more of my Simply coverage on the blog as well as my article over at Hollywood Glam magazine!
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