This summer is all about the beauty industry as brands have found innovative ways to respond to the COVID-19 crisis. Now more than ever products that promote at home self care and DIY beauty routines are in high demand. This weekend Amazon hosted their first ever virtual skin wellness summit featuring Zuri Hall and Catt Sadler as hosts.
https://www.amazon.com/b?ie=UTF8&node=19282306011
Other beauty brands and influencers have been producing some amazing virtual events for the makeup and skincare community throughout the summer. Shiseido has just announced their brand new brand ambassador Hunter Schafer. The Hollywood star is the perfect pick for Shiseido. Get her take on the new collab below
“When I look at SHISEIDO, I see a level of
artistic energy that is really unique. As someone who likes to be artistic with
makeup, that was something that instantly attracted me to the brand. SHISEIDO
is about more than trying to look pretty or appeal to a specific standard of
beauty. SHISEIDO is parallel to art.” – Hunter Schafer
While normally in person beauty events would dominate the summer this year things are a little different and brands are finding new ways to connect with their audience online. Schafer is helping to connect her Gen Z fans who are digital natives, to the brand and has already shared some of her favorite products with us! I can't wait to see more from this partnership!
- Kajal Ink Artists, Gunjo
Blue, Sumi Sky, Birodo Green, Lilac Lotus, Plum Blossom
- Controlled
Chaos Colored Mascara,
Black, Sapphire, Emerald
- MicroLiner Ink, Black
- ColorGel LipBalm, Bamboo
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