New Designers at NYFW To Watch This Season

While NYFW has been back from Covid for two official seasons now this may be the first season many people feel is a true New York Fashion Week experience. CFDA CEO Steven Kolb opened fashion week on Thursday night at Gracie Mansion and according to an article on FashionNetwork.com he stated, “This season is about power and action. Of course the pandemic meant a gradual return but this is finally full on fashion week.”

But for many in the industry fashion week is full of new faces and new challenges this season and rather than feeling a familiar return there is a new energy in the air. In an exclusive interview industry veteran Bridget Foley who previously worked as Executive Editor of WWD for over a decade stated, “New York fashion week has always been about finding new designers and new talent but I think what we’re seeing this season is a revalidation.” Industry experts have noted that this season in many cases reflects a selection of new designers and up and coming talent that has not been offered in past years. Some notable up and coming brands to watch include Deity New York, Fe Noel, Puppets and Puppets, Wiederhoeft and more. Foley noted that while it can be very difficult for new designers to pull together a show we are seeing a revalidation on the promise of what new talent can bring to the industry.

Foley also said,“The fashion industry has a sense of community which is very important. And we are seeing many new faces in the audience with influencers, social media, etc. which is great. The fashion industry is one of the most kinetic industries in the world and has continued to evolve.” Among those new faces includes New York State Governor Kathy Hochul and Mayor Adams of NYC who have both been spotted attending events this season and last season. This in itself speaks to the revalidation of the fashion show as well as this specific fashion week. Foley said, “I think that we’ve realized we can’t take it for granted. Fashion is an enormous industry that accounts for many jobs and millions of dollars. In NYC it’s very diverse and we’re seeing more points of view. It’s very important for the people in power to recognize that.” She went on to say that she has noticed a renewed focus on the importance of supporting new talent with the potential to create powerful and successful businesses and give opportunities to new designers and brands.

While new faces are one side of the coin the lack of some familiar faces from the scene should also be noted. Some brands who were fixtures on the NYFW calendar for years such as Ralph Lauren (who instead chose to show in LA this October) are not showing this season.

When discussing the changing dynamics of this week’s lineup Foley said, “We’re seeing a clarification of what the fashion show means.” She noted that many brands have shown an increased selectivity when choosing to participate in fashion week or not saying, “Even the most low key show is very very expensive to put on. Some brands have realized the money could be better spent on other things.”

She added, “I love fashion shows. But it’s true that sometimes it’s not the best way to communicate the aesthetic for that brand or collection.” With consumers tightening their belts and many brands still rebounding from Covid losses budgets have become a deciding factor in many brands decision to put on a live show. Foley noted, “Some brands realize they just can’t afford it.” Covid has forced a collective step back and offered all of us the chance to evaluate what is truly important in our lives and what we want to spend our energy on and this is true for the fashion industry as well.

Of course many fan favorites are still showing this season. Foley pointed out that for many designers fashion week creates a creative rhythm that is hard to replace. She said. “Many designers design for the show and that’s something that plays into it.”

However, if bigger brands are generally cutting back on fashion show spending, how can new brands with even tighter budgets afford to participate?

Foley said, “It’s so hard for young designers to get established. Staging a fashion show is enormously expensive.” She added that new designers also must consider if they will stand out against major brands and get noticed or if they will be lost in the chaos of fashion week news. In order to put on a successful show designers must pull together sponsors for hair and makeup, find venues, and hire models and support staff.

According to designer Renee Bishop of the up and coming brand Deity New York putting together this season’s show was According to designer Renee Bishop of the up and coming brand Deity New York putting together this season’s show was not an easy road but she was ultimately able to create the event she had envisioned.  She recounted the experience of putting together her first full fledged runway show in contrast with last season’s presentation format in which the clothes were displayed on mannequins saying, “With pressure comes diamonds, and that’s how I feel about putting together my second runway collection, after presenting last season in a presentation format.  My team and I started back in June, right after we presented the Deity resort collection.  Spring / Summer looks great…filled with texture and color; it’s this mix of the natural and manufactured. I can’t wait for it to be in the runway! New York is so wonderful to present in for all its diversity. New York Fashion Week is for everyone and that makes it all the more special.

Despite the challenges the industry has faced navigating the post covid fashion week landscape many are still excited for the return to in person events. Foley said, “It’s interesting that for all of the alternatives no group of options has emerged as a really sound alternative to fashion week.” For Foley there is no other moment like a fashion show. She feels that whether it is in person or on a screen it is a truly powerful experience for brands and audience alike to feel the magic of a live fashion show and presenting a new collection for the first time. She said she feels it can often be the strongest way to communicate a collection’s aesthetic.

One of the ways fashion week has been adapting to these new norms is by creating more involved partnerships with sponsors. One example is UPS who has partnered with fashion week the past two seasons by highlighting small designers from minority communities. Designers and UPS have worked together to create new ways of partnering up. Angelo Baque streetwear designer and founder of Awake New York said that his vision is to create new norms for corporate partners and ensure that giving back to the community is the first priority. 

According to UPS brand representative Carlos Cuerto, "UPS is ecstatic about the opportunity to support New York Fashion Week. We are developing a very strong partnership and committed to the development of fashion designers and the fashion industry as a whole. UPS is a catalyst of their growth as well because once they scale and you know designers, launch their brands and commercialize their products, UPS wants to serve as a partner when they ship it, you know, and they conquer new markets domestically and internationally. UPS wants to be part of that growth. We are committed to the support of underrepresented minorities and we know that fashion serves as an avenue to access a lot of diversity like latinx, women, also African American owned businesses so we want to make sure that we serve as a catalyst for their growth." 

It will be interesting to see how these partnerships and runway shows evolve as fashion designers navigate this new landscape and more exciting developments continue to grow!