NYFW The Talks: Fluidity in Fashion with Tresemme

This season at NYFW Afterpay presented a great panel featuring  Jonathan Simkhai (Founder & Creative Director), Parris Goebel (Creative Director, Choreographer, Dancer & Muse), Lacy Redway (Tresemmé Stylist & Celebrity Hair Artist) and Moderator Jenna Rosenstein (Beauty Director, Harper’s Bazaar). 

The panel focused on how fluidity can help the creative process in art, fashion and beauty industries and panelists had an engaging conversation that offers an inside look at how fluidity is represented and impacts each partner's professional work and personal expression. The audience got a treat listening to Parris Goebel discuss her latest work as Rihanna's Superbowl choreographer. Fluidity played a bug role in her work on this project and she stated that Rihanna wanted the whole performance to feel seamless so fluidity was key in her choreography planning. The dancer and choreographer has also worked with many other celebrities'and was most recently tapped by Tresemme to create their new marketing campaign video featuring dancers in the water. The project was a very interesting artistic challenge according to Parris who had to come up with dance moves that would highlight hair movement in and out of the water. Hearing from the artist only a few days after the career-making Superbowl halftime performance that had immediately gone viral was very revealing about how much work goes into creating a performance like that. Parris shared that fashion week was her first opportunity to get dressed up in over 10 months as she had been working hard on practicing the SuperBowl performance for so long. 

All the artists shared similar perspectives on keeping fluidity in the artistic and creative processes. Parris said that working with Rihanna was a fun challenge because she was often spontaneous and could change her mind at any moment about music, and the performance. Jonathan Simkhai also agreed that in the design process he aimed to incorporate fluidity by embracing mistakes and getting inspired at every stage of design. Lacey Redway agreed referencing that working with clients and on sets under tight deadlines requires a lot of fluidity and creativity. 

This was a very important panel because creative industries can often be misunderstand and with the advent of technology the creative process can sometimes be expected to be very predictable or rigid. But this panel reminds us that the best artists agree that the spontaneity and fluidity lead to the best work.