Shiseido Blue Project Comes to Huntington Beach with Second Conservation CleanUp

Photo Credit: Jennifer Johnson

 On Thursday September 24th the Shiseido Blue Project and partners WildCoast headed out to the Huntington Beach Open for a day of beach cleanups and fun! Joined by Ashley Wahler, Janel Parrish, and Actor Sam Trammell, a group of volunteers geared up with some Shiseido sunscreen and hit the sand to clean up trash. The Shiseido Blue project is an initiative in partnership with the World Surf League, PURE and Wildcoast that aims to inspire, educate, and empower ocean protection. This global initiative launched in 2019 with a range of activities to protect the ocean, including cleaning up beaches, leading global conservation campaigns like We Are One Ocean, and promoting ocean-and sun-safe habits.

Photo Credit: Jennifer Johnson

I spoke to actor and surfer Sam Trammell about the event and got his top tips for enjoying a day at the beach while being conscious of the ocean and environment. According to Sam he always tries to take out more than he brings in by not leaving trash behind and uses ocean safe sunscreen when possible. 

Photo Credit: Jennifer Johnson

There was plenty of that in store at the Shiseido tent. The Shiseido sunscreen is perfect for a beach day and feel so luxurious on your skin. It is my favorite type of sunscreen to use because it comes in 50+ SPF and doesn't rub off easily. According to Wild Coast, our ocean's need our help. They provided me with some facts about Ocean Conservation as well as some tips on how to prevent further damage. 

1. About 17.6 billion pounds of debris ends up in the world's oceans every year. This is equivalent to nearly 57,000 blue whales. 

2. There are 5 giant garbage patches in our oceans. The largest — the Great Pacific Garbage Patch — includes an estimated 1.8 trillion pieces of trash and covers an area nearly twice the size of Texas

3. By 2050, ocean plastic will outweigh all of the ocean’s fish.

Community beach clean ups are a great way to start as well as using more environmentally friendly products. Looking forward to seeing more great things with Shiseido Blue and keeping our Ocean's clean! 

Photo Credit: Jennifer Johnson

Shiseido Hosts Malibu Beach CleanUp with Celebrities Katharine McPhee and Adrien Grenier

This Friday July 23rd Shiseido kicked off the weekend with a great event giving us a fun way to give back! I attended the Shiseido Blue Project Malibu beach clean up where local influencers and celebs showed up to help spread awareness about keeping our oceans clean. The project was organized with Shiseido Blue grantee, Wild Coast, a non profit that is helping to clean up our beaches and oceans as well as spread awareness about the importance of caring for our Ocean and coastal environments. 

We started the morning off with some snacks and juices provided by Shiseido all in reusable containers. And of course we couldn't forget sun care! Shiseido provided their signature sunscreen and roll on sun gel for guests who came to the event. 

Wild Coast provided clean up gear as well as taught us how to catalog the trash we found for reporting and analyzing. We all got ready to go and then headed across the beach to begin our clean up. Celebrity guest Adrien Grenier, star of Entourage, got right to work and shared how important this cause was for him. 

Katharine McPhee Foster, the singer and actress known for her role in the TV show Scorpion, took time out of her busy schedule as a new mom to attend the event as well. Both stars dug right in collecting tons of trash with the group. 

I spoke with Ann Wycoff, the director of development for the Wild Coast project and she shared with me some of the shocking facts about the trash in our oceans. Over 1.8trillion pieces of plastic can be found in the pacific garbage patch located between CA and Hawaii. By cleaning up trash along the coast of Mexico and California WildCoast is helping to prevent more plastic from ending up in the already giant garbage patch in our ocean. 

The event shed light on the very important work that needs to be done to preserve our Oceans and coastal environments. Many times when talking about preserving the environment the Ocean is left off or forgotten about but thankfully organizations like WildCoast and the Shiseido Blue project are continuing the efforts to clean up the beach and bring awareness to this important cause!