Courtney Allegra Melrose launch party

Thursday night I headed over to the grand opening of the first ever Courtney Allegra flagship store on Melrose Avenue. The star studded event included appearances from young Hollywood celebrities who are some of the young designer’s clients as well as Los Angeles fashion industry professionals. The 19 year old fashion student and designer already has her own retail location. I interviewed her about her success and she was excited to realize this major step in her career. I asked Allegra about her designs and she told me that she wanted to design fashionable and sexy swimwear.

Her swimwear line has taken off and she has been able to show her collection at several Los Angeles fashion week events. Thursday she was eager to show me her new line of street wear which included graphic tees and some metallic pieces., which were a crowd favorite. After talking with Courtney I was able to interview a childhood friend who told me she had started hand sewing her first designs at 15. The hard work of this motivated young designer is definitely paying off. I can’t wait to see what else she will come up with!

The event was full of chic looks and emerging trends for Fall but don't worry I’ve done the hard work for you. Here is a breakdown of the latest Hollywood must haves.

Trench dress

I love the silhouette of this trench dress. It is the perfect basic to accessorize with all the bright colors we've seen on the runway for Fall.

Army green

Celebrities favored this muted color on the pink carpet at this event. The sexy lines mixed with street style makes this look a must have for Fall.

Metallics

The matching metallic set at the center of the Courtney Allegra store is a fun take on the 90s revival we've been seeing this season. A must have for anyone whose seen Clueless!

Leopard print

This Fall is all about bold statements and leopard print is the perfect way to make yours. I especially love the rainbow colors in the Courtney Allegra collection! 

Fall Style Update: Magic of Prep

As the summer comes to a close, everyone is looking to update their wardrobes for fall. This Labor Day weekend I went trend scouting at the annual Fiesta Hermosa, the festival to celebrate the end of summer held in Hermosa Beach, CA. The festival was filled with vendors showing off their latest crafts and designs for fall.

 

This fall the trend is called Magic of Prep. This trend is all about taking traditional prep and adding unique flair. Styles are reminiscent of early 20th century English.

Clothing has a collegiate feel, with pin stripes, plaids, and button-up shirts, accented with wizardry and mystery.

Accessories add a darker, mysterious tone. 

Clocks are one of the popular items I saw incorporated in various ways. There were all kinds pocket watches, wristwatches and, clocks in necklaces. Each one was distinct, as if it had a special meaning.  Some of the necklace clocks were hidden in animal shaped lockets such as an owl or elephant.  The pocket watches looked like they had appeared right out of a Harry Potter movie.  And the wrist watches each had a popular design such as a mustache.

This trend is individualized and youthful.  Individuals have the chance to tailor the look to their own tastes.  Styles will reflect an air of sassy sophistication; it will be a contradiction between studious and rebellious.

We will be still be seeing the statement necklace; this fall it may have a longer length and incorporate more metal and natural stones.





other accessories include preppy headbands with intricate designs such as swirls and sparkles.

We will also see some bright tech inspired colors mixed in with more traditional fall neutrals.



Tech has also definitely influenced this trend and there were all kinds of interesting and new tech accessories on display at the festival.

There are lots of fun and unique ways to where this style this fall. Magic of Prep is all about adding u your own individual taste to a  traditional look.