Showing posts with label female entrepreneurs. Show all posts
Showing posts with label female entrepreneurs. Show all posts

Saturday, June 8, 2019

Catt Sadler Shares Her Advice for Owning Your Career and You Want to Hear This!




Catt Sadler is a female media powerhouse. The lifestyle journalist has built her own brand from scratch that includes everything from her own site called TheCattWalk.com to her brand new podcast titled Naked. She celebrated the launch of Naked with an intimate brunch in Malibu on Sunday June 2nd and episode 0 went live just as lunch was served. She toasted to the launch and thanked everyone for coming to celebrate the special occasion with her. Today, episode one has just been released and listeners can tune in to hear Olivia Munn and Catt Sadler in the first official Naked interview.
Sadler shared her vision for Naked and what she is hoping to accomplish from her latest project saying, “I just wanted to have a community through Naked where my guests are raw and revealing and exposing their truths and sharing their struggles and triumphs. So that the audience can feel a little less alone in a world in which we all walk around with this armor all the time. I think it’s important to continue having conversations where people feel empowered or have a take away or where you feel inspired to be your best self.”
After leaving E! News in 2017 where she worked as a host and journalist in LA for 12 years she has branched out on her own and is making a statement for women everywhere with her entrepreneurship. Sadler has since shared that after leaving E!, where the male anchor she worked with made “significantly more” than she did according to an Us Weekly article published in December 2017, she has been able to make double the salary they paid her working for herself. She is a great example for why talking about money in women’s careers can be the difference between making a living and taking control of the future.
She shared her expert advice for young women just starting out in their careers and I've broken it down into 6 key takeaways you can easily remember wherever you go! 

Tip No. 1 Talk to Other Women!

Money can be a sensitive subject and many women don’t feel comfortable discussing it with their friends or even seeking advice. It’s usually a topic society avoids so it can be hard to know how to start the conversation but it can lead to greater things.
Sadler says, “I think transparency is key. I think getting past the taboo is huge. I think most women want to shift into that type of discussion. So, it does fall on every single one of us.”

Tip No. 2 Don’t Underestimate Your Power

Sadler says, “This conversation is so critical, it’s important because number one we are equal, we are not less than, we are not inferior. We are more than capable…Money is integral because if women are paid what is fair, society as whole does better, the economy does better. Women typically, in a household, they spend the money so there’s all these many reasons and incentives. It just makes more sense for our overall economic structure as a country…Knowing what we know we have to do as much as we can to shed light on that and continue to make change.”

Tip No. 3 Don’t Make Assumptions

She continued saying, “All that is there. Even though maybe we know that we have to move the needle. So many women, across all industries are doing the same job as their male counterparts and are making significantly less and it is even more brutal for minorities and women of color. It is not ok, its 2019.”

Tip No. 4 Do Your Research

“The research is out there. Information is out there. I don’t think in the past we even thought to go look for it. But, what is this particular job at this particular level? What is the going rate for this based on said experience etc. etc.? I think that some of the onus is certainly on us to look for it, work for it, find out about it.”
Sites like Glassdoor, and Payscale.com are great tools to use for researching specific roles and salaries. It’s always a great idea to do some research before going into a job interview so you have a ballpark figure in mind in case an employer asks about your salary requirements or offers you a salary range.

Tip No. 5 Don’t Be Afraid To Ask Questions and Advocate for Yourself

“If you are interviewing with your first employer, I think it’s ok to ask the question, if you hire me or if I choose to work here, can I be assured that, someone who has the same experience or the same education or you know all the same boxes checked, would a male be making more than me? I think it’s ok to ask your employer that and I don’t think we used to do that...Be as choosy as you possibly can.”

Tip No. 6 Negotiate, Negotiate, Negotiate

“It is important especially for college graduates, that first salary is super important because you know your salary does follow you throughout your life. So, if you start really low you’re constantly playing catch up…Try and hold out for the best possible salary that you can negotiate because that will stay with you. I know that’s easier said than done in a climate when people have bills to pay and rent to pay and you just want to work and get started.”
Negotiating for your salary can seem intimidating since even landing a job offer at all can feel challenging at times. But asking if the company is open to negotiating should not feel like an extra burden. It is part of the hiring process and each individual employer will have specific hiring practices for their company. 

These are certainly some great tips to remember when starting your job search and at any point in your career. Staying confident and informed, and starting these important conversations with your friends are all skills that will prepare you for any new challenge that comes your way! Maybe even building your own brand one day like Sadler.
You can find Catt Sadler’s new podcast Naked, on Spotify, iTunes and many other places to hear more amazing advice and stories from this businesswoman as well as her guests. You can read more about the Naked concept in my article on the amazing brunch here. 

Tuesday, January 8, 2019

CdM Fashion Careers: Tara Millamena Influencer and Instagram Queen


Meet Tara Millamena, Youtuber, Instagram influencer and fashion lover. She is living her dream of being a fashion influencer and collaborating with some of her favorite brands. Find out how she makes the dream work in the interview below!

Being an influencer is such a confusing term to people and it can mean so many things how do you define it?I define being an influencer as someone who has the exposure to inspire people. Whether they inspire you to travel to a country you never thought of, read a book you never heard of, or try a new makeup look, influencers can inspire in many little ways. Ultimately the goal is to create a community of like minded individuals. 

Did you always know this was something you wanted to do?
In 2011, I stumbled upon the very beginning of what is known as being an "influencer." Girls were just starting to put up videos on Youtube and just having organic conversations with their audience. At the time, the audiences were always very small. Regardless, I always found it intriguing so I started putting up Youtube videos with similar content. That become my little hobby. Fast forward 8 years later and this little hobby I once knew is now a whole industry. So in a way, yes, I was always interested in being in this industry. 

When did you make the decision to go full time? 
2018 was the first year I made any income from being an influencer. It started out as not being consistent but by the end of the year I was able to make it a side gig. I have seen huge progress from when I first started and I know with consistent hard work this is something that potentially can be full time. 
How do you manage your time and make sure you stay productive?
I believe that it is important to set SHORT term goals for yourself. It is easy to see the big picture of what you want for your life but creating steps on how to get there little by little can be hard and overwhelming so creating short term goals helps you manage your time on a daily basis. It also shows you that without being productive on a daily basis it will take you longer to reach your goal.

Do you receive guidelines from brands when doing a sponsored post or do you get to use your own creativity to design shoots and write captions?
Most of the time, if a brand chooses you for a sponsored post that means that they already like your work so they don't really tell you how to take the photos/what to caption. They just let you know what hashtags and what tag to use for their brand. But there are times that a brand will direct you on what they specifically want but I personally haven't experienced too many brands that do that. 

Where do you see yourself in 5 years? I see myself still being in a creative field like this. Another reason I loving being an influencer is because I love being in front of the camera and creating my own content. So anything that gives me creative freedom!

What is your most successful platform? Why do you think that is?
My most successful platform is instagram and that is because I put the most time into it. I post consistently on it and I engage in other people's profiles more.  Instagram is also very easy to be on. It is quick and straighforward  I do want to develop my Youtube more- just to have another platform that I am consistent on.

What would you recommend to aspiring influencesrs?
I would first focus on making sure that whatever you post is "crisp quality." You don't need to invest in any camera gear. I take all my Instagram photos on my iPhone8 Plus. I just make sure that I take my photos in good lighting (outdoors) and use a consistent filter. That is really all that you need when first starting out. As for content, share whatever you want to share. The right people who are interested in the same things as you will gravitate toward you!



Saturday, August 18, 2018

Check Out my Article in Hollywood Glam Magazine on the Newest Skincare Trend: Facials for the People


Over the weekend I attended the grand opening of Facehaus at USC village. This cool new skincare store is all about one thing: facials! I got an exclusive interview with best friends and founders Jen Worley Entrepreneur and Author, Karey Burke Executive VP of Programming at Freeform and Dawn Olmstead Co-President of Universal Cable Programming and Wilshire Studios. Check out the full story here! http://www.hollywoodglammagazine.com/2018/08/22/facehaus-launches-at-usc-village/

Sunday, August 12, 2018

How Your Favorite Bachelor Stars Turned Their Fame into a Business


Lauren Bushnell of season 20 and Becca Tilley of season 19 speak at Simply LA about what they’ve been up to since The Bachelor! Going on the Bachelor can have many different outcomes besides a dream wedding and giant diamond ring nowadays. Even if you don’t end up getting chosen for Happily Ever After, or in Lauren Bushnell’s case the fairytale ends before you make it down the aisle you can still create your own life fit for a queen. Taking advantage of being in the spotlight isn’t as easy as it looks but these women managed to turn one season on reality TV into business empires. Lauren Bushnell, co-founder of Dear Rose wines spoke about her life since the bachelor saying, “I just with experience learned what I like what I don’t like and just also like growing up too. I gained my platform from going on the bachelor the TV show and I was 25 years old and now I’m 28 so I think that naturally with time too I’ve matured and grown I’ve been through situations and I’ve learned and I’ve lived…Now I’m a little bit more sure of who I am and a little bit more sure of what I like what I don’t like and that goes for all things. Whether its work business personal life clothing fashion all those things I think it just kind of evolved with me.” Becca Tilley another Bachelor contestant turned media maven also shared how her experience on the show has influenced her career now. She said, “Digital marketing is my life, my job…it’s fun to talk about it from my perspective of having been on the bachelor and it transforming into this…I was just kind of floating around like I have all these followers on Instagram but what do I do with that you know?”
Becca was speaking on a panel later in the day about being an expert influencer and what it all means. Before going onto the panel She said, “It’s just something that I think a lot of people have questions about as it becomes more normal for this to be a career. I have questions all the time like how is this a job? how are you living? How are you making money? So I think it’s just something people are super curious about.” Becca’s career is all about her lifestyle and sharing her favorite brands, inspirations, and travels with her audience online. She is constantly coming up with new ways to be innovative on social media making her an expert on the latest trends.
Lauren is more focused on the business side of things and she said, “My focus today is about launching a product. Being an influencer but then launching a product and not just putting your name behind it but actually like launching. I’ve been a part of every step of launching this business and so my biggest tip is that you have to be passionate about it because you’re going to be working on this every day into late hours and on the weekend so you have to be passionate about what you’re doing and that will translate. So for me using my social media platform I think there’s a difference between promoting a product that you love or a sponsorship that you love versus something that you have ownership over. I think people can tell the difference so if you can share that passion about your brand your product I think it will translate. Obviously not shoving it down people’s throats but just being open and honest about the process” When asked what their biggest business tips were, both Becca and Lauren said that networking was a huge part of building their brand and such an important piece of the process. Lauren said, “Networking! Always be asking questions! I think this is such a great event because last night we did a dinner for the panelists and I learned so much from the men and women here and a lot of them have their own businesses. Just like picking their brains and learning what works and what doesn’t work.” Becca said, “The biggest thing I did was I got my manager Ally. She has a PR company and she’s speaking on the panel with me today. She just kind of helped me figure out my lane and the direction I wanted to go with this. So that was the biggest thing because she helped guide me and sat me down and helped me figure out what I wanted to do…I have just been really lucky to be around people to help me and inspire me and really drive me. Everyone has their own unique take on this (digital marketing) and its really cool. I go on these trips with these influencers and the way that they blog or do pictures or get their content up everything is different so its really fun to be a part of it and learn from them.” On her panel Lauren talked about how much she’s learned about the wine industry since starting her business saying, “Rose is something that you really want to have right away it’s not like other wines where you want to let it age too much so it’s always a process figuring out shipping and ordering ahead of time.” She also talked about how her own life experiences have helped her with her new business saying, “Living a public life, and having a public relationship and then going through a very public break-up has really helped me to grow I think.” Both of these girl boss influencers decided to take charge and turn their Bachelor days into their dream jobs regardless of whether or not they walked away with a ring. These inspiring women have are making waves in the industry and giving us all kinds of motivation. Becca said, “There’s so
many people around doing this and there’s so much room for everyone even though
it seems like a lot of people are doing it.“ So who knows what the latest season of bachelor stars will
be up to once they’re off the show!