What Does Tom Schwartz Want For Christmas This Year?

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A post shared by Innovative Public Relations (@innovative_pr) on Nov 15, 2018 at 11:52am PST

I got an exclusive interview with reality star and new bar owner Tom Schwartz at the ChildHelp Charity night in Beverly Hills where he told me all about his plans for the holidays including what he wants most for Christmas this year! It’s definitely not what you’d think either! The Vanderpump rules star made a rare solo red carpet appearance for the event held at the Sofitel Hotel in Beverly Hills. You can read more about the event in this article.

First, he talked about how exciting it was to finally be living his dream of owning his own business here in LA saying, “It’s surreal to see my name on a billboard on Santa Monica Blvd you know? I’ve just been lucky since moving to LA. I mean there were highs and lows don’t get me wrong I went through a few rough patches but lately I’ve just been really fortunate. The bar is going really well. I just got to have my mom out here and I took her to the bar and it was such a magical moment I cried and it as like a dream come true.”

Then we got to talking about the holiday season and what a great time of year it is to give. Tom said, “I’m looking forward to giving back more I’ve just been blessed lately and I want to pay it forward and I’m always looking for more charities to contribute to and be a part of and just give back a little bit.”

Tom mentioned the ChildHelp charity that he was supporting on the red carpet that night and said, “It’s really cool, I was aware of this but I didn’t realize the reach, I had no idea how long it had been around and I was just reading about their story and the creation of this. I was just blown away. They’re making a difference every single day and they’re doing great work and I plan on being more involved here now that I know more about the charity.”

But besides giving, the other big thing the holidays brings to mind is what we can get. Speaking of presents Tom shared what his number one on his list for Christmas this year saying, “I just wanna spend more time with my family. I don’t get to see them nearly enough, they live on the opposite coast and I miss them so much I literally think about them everyday. I’m gonna go home and I’m just gonna snuggle with my mom and my dad and give my brothers a big kiss. I’m gonna spoil everybody maybe take them on some sort of lavish trip like the keys or something. Get some scooters, go fishing catch and release of course!”

So there you have it, more time with family is what Tom is most looking forward to this Christmas. What a great way to spend the holidays! What are you guys most looking forward to this season??

CdM Exclusive: Lauren Bushnell Talks About Her New Fashion Line at Simply LA

Photo Credit: Innovative PR

Lauren Bushnell, season 20 bachelor contestant turned social media star came out to the Simply LA event where she spoke on a panel about launching a product as an influencer and growing a business. If you haven't heard of Simply LA go check out my article in Hollywood glam magazine o get the full story on the star studded event here and don't forget to read my coverage from last year on the blog here! 
This year was another great lineup of brands and speakers and I got an exclusive interview with Lauren about both her latest life updates and her newest business venture Bellevue the label. Her clothing brand also had a popup shop at the Simply event where she showcased her cute designs! It was a real crowd pleaser and many guests stopped by to look at the fresh summer styles.  Lauren was even wearing a cute two piece set from her line at the event. I asked her about her look and that's when she excitedly shared with me her new clothing label. 
She said, "I'm wearing Bellevue the label so this is my clothing line we did like a little capsule collection if you will. Testing the waters seeing if it works."

Photo Credit: @Bellevuethelabel

She talked about her inspiration for the designs saying, "I honestly needed cute clothes for summer and I was like wait why don't we just design a few pieces. why not. I already know what I like and what I don't like. So we just put together a little capsule collection and its really comfy I'm glad that I wore it because it's like 105 degrees here." 
She also shared how her style has evolved since being on the bachelor saying, "I just with experience learned what I like what I don’t like and just also like growing up too. I gained my platform from going on the bachelor the TV show and I was 25 years old and now I’m 28 so I think that naturally with time too I’ve matured and grown I’ve been through situations and I’ve learned and I’ve lived…Now I’m a little bit more sure of who I am and a little bit more sure of what I like what I don’t like and that goes for all things. Whether its work business personal life clothing fashion all those things I think it just kind of evolved with me.” 
She was obviously passionate about the idea and talked about the difference between working as an influencer and having her own label saying, "Being an influencer but then launching a product and not just putting your name behind it but actually like launching it. you have to be passionate about it because you’re going to be working on this every day into late hours and on the weekend so you have to be passionate about what you’re doing and that will translate. So for me using my social media platform I think there’s a difference between promoting a product that you love or a sponsorship that you love versus something that you have ownership over. I think people can tell the difference so if you can share that passion about your brand your product I think it will translate." 
After hearing her speak on her panel about her other label Dear Rose wines sounding like a knowledgeable businesswoman I have no doubt we'll be seeing more from her latest venture in the fashion world! 

How Your Favorite Bachelor Stars Turned Their Fame into a Business

Lauren Bushnell of season 20 and Becca Tilley of season 19 speak at Simply LA about what they’ve been up to since The Bachelor! Going on the Bachelor can have many different outcomes besides a dream wedding and giant diamond ring nowadays. Even if you don’t end up getting chosen for Happily Ever After, or in Lauren Bushnell’s case the fairytale ends before you make it down the aisle you can still create your own life fit for a queen. Taking advantage of being in the spotlight isn’t as easy as it looks but these women managed to turn one season on reality TV into business empires. Lauren Bushnell, co-founder of Dear Rose wines spoke about her life since the bachelor saying, “I just with experience learned what I like what I don’t like and just also like growing up too. I gained my platform from going on the bachelor the TV show and I was 25 years old and now I’m 28 so I think that naturally with time too I’ve matured and grown I’ve been through situations and I’ve learned and I’ve lived…Now I’m a little bit more sure of who I am and a little bit more sure of what I like what I don’t like and that goes for all things. Whether its work business personal life clothing fashion all those things I think it just kind of evolved with me.” Becca Tilley another Bachelor contestant turned media maven also shared how her experience on the show has influenced her career now. She said, “Digital marketing is my life, my job…it’s fun to talk about it from my perspective of having been on the bachelor and it transforming into this…I was just kind of floating around like I have all these followers on Instagram but what do I do with that you know?”

Becca was speaking on a panel later in the day about being an expert influencer and what it all means. Before going onto the panel She said, “It’s just something that I think a lot of people have questions about as it becomes more normal for this to be a career. I have questions all the time like how is this a job? how are you living? How are you making money? So I think it’s just something people are super curious about.” Becca’s career is all about her lifestyle and sharing her favorite brands, inspirations, and travels with her audience online. She is constantly coming up with new ways to be innovative on social media making her an expert on the latest trends.

Lauren is more focused on the business side of things and she said, “My focus today is about launching a product. Being an influencer but then launching a product and not just putting your name behind it but actually like launching. I’ve been a part of every step of launching this business and so my biggest tip is that you have to be passionate about it because you’re going to be working on this every day into late hours and on the weekend so you have to be passionate about what you’re doing and that will translate. So for me using my social media platform I think there’s a difference between promoting a product that you love or a sponsorship that you love versus something that you have ownership over. I think people can tell the difference so if you can share that passion about your brand your product I think it will translate. Obviously not shoving it down people’s throats but just being open and honest about the process” When asked what their biggest business tips were, both Becca and Lauren said that networking was a huge part of building their brand and such an important piece of the process. Lauren said, “Networking! Always be asking questions! I think this is such a great event because last night we did a dinner for the panelists and I learned so much from the men and women here and a lot of them have their own businesses. Just like picking their brains and learning what works and what doesn’t work.” Becca said, “The biggest thing I did was I got my manager Ally. She has a PR company and she’s speaking on the panel with me today. She just kind of helped me figure out my lane and the direction I wanted to go with this. So that was the biggest thing because she helped guide me and sat me down and helped me figure out what I wanted to do…I have just been really lucky to be around people to help me and inspire me and really drive me. Everyone has their own unique take on this (digital marketing) and its really cool. I go on these trips with these influencers and the way that they blog or do pictures or get their content up everything is different so its really fun to be a part of it and learn from them.” On her panel Lauren talked about how much she’s learned about the wine industry since starting her business saying, “Rose is something that you really want to have right away it’s not like other wines where you want to let it age too much so it’s always a process figuring out shipping and ordering ahead of time.” She also talked about how her own life experiences have helped her with her new business saying, “Living a public life, and having a public relationship and then going through a very public break-up has really helped me to grow I think.” Both of these girl boss influencers decided to take charge and turn their Bachelor days into their dream jobs regardless of whether or not they walked away with a ring. These inspiring women have are making waves in the industry and giving us all kinds of motivation. Becca said, “There’s so

many people around doing this and there’s so much room for everyone even though
it seems like a lot of people are doing it.“ So who knows what the latest season of bachelor stars will

be up to once they’re off the show!

James Kennedy of Vanderpump rules Los Angeles Fashion Week

On the red carpet a LA fashion week events around the city  I interviewed James Kennedy, the reality TV personality and budding music producer, from Bravo's popular docudrama: Vanderpump Rules. James has a background in modeling and has been following the LA fashion week scene for several years now. This year he made an appearance on the runway for one of the headlining menswear designers of FWLA Moods of Norway. The Norweigan brand was founded in Stryn, Norway and has found much success in the US market as well. I followed up with the reformed British bad boy to get his take on this season's events. According to James he has always been a fan of fashion and wants to stay up to date with the latest styles. He was excited to model for Moods of Norway and has met the designers behind the brand. I asked James what he thought of the line, which can be found locally at their chic Melrose Ave. location, and he felt it was very cool and could see himself wearing it outdoors. I'm hoping he meant these raincoats

and not this suit he walked in. He definitely pulled off the look and the expertly tailored suit looked great on the runway. 

We also chatted about his music career which he has been working on since before his appearance on Vanderpump rules. He has been working as a DJ and even created his own music videos which you can watch here. He hopes to take his career as far as he can and his ultimate goal is to headline at Coachella music festival so look out for this up and coming talent. James headed over to LAFW opening gala with his girlfriend Raquel. At LAFW at Colombia Square in Hollywood James wearing a polished outfit from Topman with Marc Jacobs shoes announced he would be DJing tonight at SUR premiering his new album for the first time.

James and Raquel at LAFW on James's Instagram.