Kilburn Live
BarbieCore is one style trend that is still going full force especially as the new Barbie movie premiere date gets closer. This spring BarbieCore fans will get a special treat when the World of Barbie experience opens in Santa Monica.
This one-of-a-kind immersive experience is produced by leading global toy maker Mattel, live entertainment company Kilburn Live, and global sports, fashion and events giant IMG. The 20,000 square-foot attraction will allow fans of all generations the unique opportunity to step directly into an inspiring world where they can explore a life-size Barbie Dreamhouse, try out several Barbie careers displayed in various interactive rooms, and even sit behind the wheel of a full-size Barbie Camper Van.
The executives working on the project shared their thoughts on what the Los Angeles stop will look like for fans.
“We are thrilled to bring this attraction to Los Angeles after a wildly successful, extended run in Toronto,” said Julie Freeland, Senior Director of Global Location Based Entertainment, Mattel. “As the number one doll property worldwide and the most diverse doll line on the market, Barbie is a global phenomenon. At World of Barbie we are excited to offer guests of all ages a larger than life, inspiring experience that reminds fans why they fell in love with Barbie and that they can do anything and be anything.”
“From day one this was much more than your typical experience. This is a world, a world built specifically for Barbie fans so they can experience what it is like to walk into a life-sized Barbie playset.” said Mark Manuel, CEO of Kilburn Live.
The immersive experience is a dream come true for Barbie fans but it will be even more interesting to see the different BarbieCore fashions that emerge since guests are encouraged to wear pink to special events such as Pink Carpet night and Sunset cocktail hour. LA is a unique location that will most likely influence the experience and have guests thinking about iconic Malibu Barbie or Surfer Barbie looks from the 90s and 2000s. The combination of the Barbie movie, new Barbie product lines, and iconic California inspired Barbie looks from the past is something fashionistas everywhere wont want to miss!
According to the website:
World of Barbie will feature many interactive installations including:
- Barbie Dreamhouse: Visitors will be able to explore the exquisitely designed rooms of the life-size Barbie Dreamhouse, complete with a patio and pool, a DJ kit for guests to mix music, and walk-in closets filled with garments from decades of iconic Barbie fashion history
- Barbie Camper Van: Fans can take the driver’s seat in this full-size camper van, built by leading car customization shop, West Coast Customs, or simply relax in a hammock
- Fashion Studio: Guests will have an opportunity to walk the pink carpet and pose inside of one of the six Barbie boxes
- TV Studio: Visitors can step onto the set and become a news anchor delivering headlines in front of various TV studio backdrops, interviewing their guests or giving the weather report
- Space Center: Visitors will be able to board a Barbie space shuttle to interact with mission control and travel to several interstellar destinations
- Salon: In partnership with Professional Beauty Brand, Paul Mitchell®, World of Barbie will feature a salon where guests can interact with Paul Mitchell products
- Movie Theater: Guests can also step into the neighborhood movie theater where classic Barbie content will be played.
- And so much more!
