CdM Exclusive: FWLA announces brand new location in downtown Los Angeles

FWLA is the next Los Angeles fashion week event I'll be attending this season from October 15-19 and I can't wait to see what amazing designers they will have lined up for this season. Check out my articles from last season to read exclusive interviews with designers such as Cynthia Rowley here. FWLA is a unique event during Los Angeles fashion week because this event not only focuses on showcasing talented designers but also holds panels and networking events for fashion industry professionals attracting everyone from buyers to startups. This industry focused event is a great place to hear about the exciting up and coming direction and opportunities of the Los Angeles fashion industry. I got an exclusive update on some exciting news for FWLA today. According to Executive Producer Gio Ferrigno FWLA will be announcing a new 4 year partnership with the Ratkovich company to host fashion week in the heart of the LA fashion district at 700 West 7th street in downtown Los Angeles on Monday. FWLA is looking forward to this exciting new deal because according to Ferrigno the street has just undergone several million dollars in remodeling and is establishing itself as a cross between world famous fashion destinations such as Le Bon Marche, Avenue Montaigne, and Calle Serrano. Ferrigno also shared that FWLA will be hosting over 30 designers in less than 4 hours at their new location on Monday October 17th and Tuesday October 18th making it the most efficient runway show format. I am looking forward to the event and can't wait to see what they will do with the new space! Don't forget to follow Cerisesdumatin on Instagram and Snapchat for live updates from the events!

Factory Direct Tradeshow in Downtown LA fashion District

I am at Factory Direct Tradeshow in the LA Fashion District this week during LA textile week. Factory Direct is the first curated sourcing tradeshow in LA. Fashion designers throughout LA come out to Factory Direct to start their fashion business. It is a great place for trend spotting in the industry and I'll be doing a recap at the end of this week on trends to look out for in 2016. There is even a fashion show happening later today at 4pm with emerging designers form Los Angeles. The show will have everything from sophisticated business wear to California swimwear designs. I will be updating this post later today with pics from the show so stay tuned! I am giving a seminar tomorrow at 1:30pm on the Digital Marketing Landscape for Fashion in 2016 and I will be talking about new trends in fashion blogging and social media! If you are interested in attending you can register here! Hope to see you there!
Factory Direct tradeshow Emerging Designer showcase Fashion Next
The Fashion next runway show produced by Parris Harris was a huge success and showcased many local talented designers.
The opening show was Vegas couture an eveningwear brand with many satin gowns and beautiful silhouettes.

Rare Jenny was one of my favorites a flirty women's line with a 1940s era influence and fun color palette. Vintage chic is definitely going to be a popular trend this fall.

Lumahai swimwear was another great line and this was the first ever Lumahai runway appearance. The line was especially fun because the twin sister designers were only 16 years old. Their line is sold online and they are hoping to start selling in stores soon. They were inspired to design swimwear by their love of the ocean and their passion for keeping the oceans clean. These young designers are very talented and are sure to be around for awhile.

Another one of my favorite collections was this activewear collection inspired by the California surfer lifestyle. I loved the bright colors and sporty styles of Pacific Ranch brand. The designs were unique because they could be layered with pants swim shorts and wetsuits. The colellection had several pieces with cutouts which will be a big trend for activewear this Fall.

There was this cute childrenswear line and the crowd fell in love with the cute little models who gave adorable poses at the end of the runway. The fun and colorful clothes looked like something any little girl would love.

This show had everything including accessories and I loved these fun designs from JT carpet bags. The bags were made from colorful material and were made in all styles. My favorite was this cute fringe bucket bag. Fringe is definitely going to be big this Fall so this is th perfect addition to my collection of bags!

Another one of my favorite collections was the Courtney Allegra collection which featured fun retro styles  for menswear and womenswear. One of my favorites was this color blocking set.

The show closed with a live performance of a cellist on the stage as the beautiful gowns from evening wear line sfcouture.

On the last day of Factory Direct one of the exhibitors Katmandu Inc. gave out free scarves and I am loving my new accessory! The show was definitely a success and I am looking forward to coming back next year!