Today I interviewed Gladys Tamez at the Ron Robinson store
on Melrose Avenue where she was launching her new SS17 collection
“Hollywoodland” Gladys Tamez owns her own millinery studio in downtown Los
Angeles where she creates hats of every style by hand. She is inspired by the
European tradition and craftsmanship but, the designer ultimately has a unique
LA spin on her designs adding wild prints and bright colors to her elegant
designs. While her designs are unique Gladys herself is exactly what you would
expect from a milliner, never still she passionately described her collection
to me in her exotic accent all while styling customers and merchandising the
hats on display. Gladys is most well known for designing Lady Gaga’s famous
pink hat that is now the icon of the singers “Joanne” world tour. Lady Gaga’s
favorite color is pink after all and according to Gladys of the 60 some hats
she has in her collection the pink one still remains one of her top favorites.
The designer told me that she loved designing for Lady Gaga and it was an
amazing experience. She has since gained several more high profile clients in
both the entertainment and fashion industries. She offers private consulting
and custom styling in her downtown studio where she also designs for her
collection.
As the accessories market grows and customers are favoring
high quality unique pieces, hats have made a revival in retail stores and
become a staple item for fashionistas everywhere. The designer has moved into
more commercial designs since her rise to fame and has started to create more
retail collections for high end boutiques. The Hollywoodland collection is sold
exclusively at Ron Robinson stores as it fits perfectly with the stores’ Los
Angeles heritage and was an immediate hit among the store’s customers. Gladys
found inspiration for the collection in old Hollywood celebrities such as Grace
Kelly and Marlin Brando and each hat in the line bears the name of its
inspiration.
The Grace Kelly hat pictured in the center of the display
The collection is truly an homage to the silver screen and the
lookbook even features the son of Salvatore Ferragamo as a model posing in
black and white glamour shots. The designer is constantly on the move working
on her next big project and growing her successful business, proof that there
is always room for new talent, even in an unlikely and traditionally male dominated career such as a milliner.
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