Thursday, March 9, 2017

Courtney Allegra LA Fashion Week Party on Melrose






On Thursday night at the Courtney Allegra store on Melrose avenue I caught up with the young designer as she celebrated her upcoming LA fashion week runway show. The event was sponsored by Obvious Magazine and the Editor in Chief as well as several Courtney Allegra models and customers attended. Courtney Allegra showed up wearing a cute white dress and greeted guests as they arrived at the colorful store. Rainbow swimsuits decorated the walls as the store prepared for the spring and summer swim season. When I last spoke with Courtney at the opening of her store this past fall she was looking forward to the new experience of the Melrose store (you can read my full interview with her here). The young designer has been working hard at managing her store while also being enrolled in school at UC Santa Barbara. When I asked her how she handles such a crazy schedule she told me that normally she drives down to LA to visit the store and attend events on the weekends and, stays in Santa Barbara for classes during the week. I asked her how things had been going since the launch and according to Courtney opening her swimwear store in the fall was a risk but, everything has been going really well and people have still been coming in thanks to the warm California weather. Now they are preparing for an even busier summer season but, Courtney isn't worried about being away saying, "I'm so lucky I have a great team here."

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