Trends from BeautyCon Los Angeles 2017

 This Weekend I went to BeautyCon LA and after hanging out with the trendiest beauty bloggers, product developers, and celeb beauty experts I have rounded up the best trends from the event. Plus checkout all the hottest new products I found in my BeautyCon Haul videos!

Customers from all over southern California came out to BeautyCon LA to experience the most talked about Beauty event of the summer. Some guests came from even farther places such as Canada for a chance to attend the special events offered such as the L'Oreal beauty school and to meet their favorite celeb beauty blogger. The shopping culture was alive and well all weekend as guests paid $50 and up for tickets that allowed them the chance to experience all their favorite brands and the flash show deals many booths offered. Free samples were everywhere and everyone had a great time exchanging tips on where to go for fun deals and great finds. I found myself falling in love with products I never would have looked at if it weren't for all the BeautyCon excitement. You can checkout some of my favorite samples in my BeautyCon haul video below for all my must haves! The celebrity culture is a huge part of this event's draw, especially in LA since the pink carpet boasted names such as Zendaya, Chrissy Tiegan, Debby Ryan, Skai Jackson, Ashley Tisdale and more!

Chrissy Tiegan onstage at her Keeping it Real Panel

The meet and greets and fireside chats gave fans a chance to get up close and personal with their favorite celebs and we were even treated to make-up tutorials in some cases! Check out my article on Ashley Tisdale's make up tutorial at BeautyCon here to read more! There was never a dull moment at the event which also offered fun and games at big brand name booths such as Anastasia of Beverly Hills, NYX, Absolute New York and others that offered an interactive experience for guests as well as many insta worthy photo ops! Personalization was a huge part of the BeautyCon culture this year and many brands offered their own version of a Build-a-Bear for beauty experience. Some of my favorite examples included DefineMe fragrances that offered a selection of 8 scents customers could mix and match to create their own personalized perfume. Other booths offered guests the chance to star in their own glamourous movie moment such as the L'Oreal photo booth where guests used props to create their very own Parisian shopping minimovie that also came with fun snapshot printouts.

This trend is only going to spread as the beauty industry moves towards mass personalization for individualized customer experiences in every department. A few fashion companies, such as Express denim, have also been highlighting this trend with their marketing and products. Guests of all ages also enjoyed the chance to learn about new products and get tips from the experts on how to use the latest in beauty technology right there in person. Brands also incorporated experiential marketing into their booths which made a big impression on customers. While the Wet N' Wild beauty booth didn't offer any free samples their virtual reality experience allowing guests to "swim with mermaids" attracted a big crowd. While there was ample opportunity to connect with brands on social media the event also offered guests the chance to connect with fun and like minded digital beauty communities through meeting fellow beauty enthusiasts as well as the social lounge where youtube vloggers and other social media sensations showed up for one on one time with fans. All in all the event captured the best of the shopping experience and offered some interesting ideas for brands and stores from all kinds of industries to think about. Check out my list of the most fashion forward looks from on and off the pink carpet for some style inspiration that is bound to make an appearnace this fall.

Stripes
Stripes were everywhere on the runways and now they've gotten even more popular with a street style twist on the high fashion looks from designers. I loved seeing all the different sizes and combos people came up with for this trend at the event.

Black and White
This classic color combo made an appearance in separates from crop tops paired with high waisted pants to monochromatic looks with contrasting accessories.

Glitter
My personal favorite, this trend showed up everywhere at the event from metallic make-up and shoes, to glitter face painting and sparkly accessories! Stand out this fall with a glitterized look of your own and check out part two of my BeautyCon Haul for some great sparkly products!



Mini Backpacks

Yours truly was rocking this trend on the pink carpet so I might be a little biased but these cute little backpacks were perfect for collecting all the free samples and free food throughout the day wile still keeping your hands free! Many people used the stylish accessory to add a pop of color to their look and dusty pink was definitely a favorite color. My favorite look to really make this piece work is to pair it with a high waisted denim mini skirt and sneakers for the ultimate effortlessly chic outfit.

Purple Lips
From the red carpet at the Met Gala to the pink carpet of BeautyCon purple lips have been making a big appearance. This trend is so much fun because you can make it into a bold statement with brighter purples or get artsy with some lavender tones. Or a dark purple bold lip can be the perfect way to rock your 90s back to school look this fall! Check out part 3 of my BeautyCon video to see my new favorite purple lipgloss from the event!