An Athleisurley Valentine's Day at Ron Robinson in Santa Monica

This Valentine's Day I headed into the stylish Ron Robinson boutique in Santa Monica where the store was celebrating the holiday of love with tons of cute festivities. There were several brands showcasing at the event and the store was filled with Valentine themed decorations and products in every section from home decor to swimwear.

As I entered the store the first brand that I came across was. Lord Jones They made the party extra sweet with some delicious candy samples and their new celebrity esthetician approved moisturizing cream.

Next I headed over to Lotte 99 a mother daughter athliesure brand founded by Sharon and Charlotte Brown. The cutest mother daughter duo who told me all about the inspiration behind their fashion forward loungewear. The brand was especially appropriate considering the event's theme was "love yourself" and the store art featured inspiring messages of self love this year. The clothes on display were also on theme with red and white styles in silk and other soft comfy fabrics. According to the pair, the brand was founded on the idea of living the American dream which can mean being caught off guard and require athliesure wear for any occasion. The designs are all handmade here in LA and some are from up cycled materials keeping the brand ethical and appealing to the millennial consumer. The concept behind these designs was focused on working from home and how fashionable house wear can become a necessity for those working from a home office according to the designers.

I loved getting the chance to practice some #selflove in the form of retail therapy at this event! How did you show yourself some love this valentines day?