Shiseido Hosts Malibu Beach CleanUp with Celebrities Katharine McPhee and Adrien Grenier

This Friday July 23rd Shiseido kicked off the weekend with a great event giving us a fun way to give back! I attended the Shiseido Blue Project Malibu beach clean up where local influencers and celebs showed up to help spread awareness about keeping our oceans clean. The project was organized with Shiseido Blue grantee, Wild Coast, a non profit that is helping to clean up our beaches and oceans as well as spread awareness about the importance of caring for our Ocean and coastal environments. 

We started the morning off with some snacks and juices provided by Shiseido all in reusable containers. And of course we couldn't forget sun care! Shiseido provided their signature sunscreen and roll on sun gel for guests who came to the event. 

Wild Coast provided clean up gear as well as taught us how to catalog the trash we found for reporting and analyzing. We all got ready to go and then headed across the beach to begin our clean up. Celebrity guest Adrien Grenier, star of Entourage, got right to work and shared how important this cause was for him. 

Katharine McPhee Foster, the singer and actress known for her role in the TV show Scorpion, took time out of her busy schedule as a new mom to attend the event as well. Both stars dug right in collecting tons of trash with the group. 

I spoke with Ann Wycoff, the director of development for the Wild Coast project and she shared with me some of the shocking facts about the trash in our oceans. Over 1.8trillion pieces of plastic can be found in the pacific garbage patch located between CA and Hawaii. By cleaning up trash along the coast of Mexico and California WildCoast is helping to prevent more plastic from ending up in the already giant garbage patch in our ocean. 

The event shed light on the very important work that needs to be done to preserve our Oceans and coastal environments. Many times when talking about preserving the environment the Ocean is left off or forgotten about but thankfully organizations like WildCoast and the Shiseido Blue project are continuing the efforts to clean up the beach and bring awareness to this important cause!