"You always have to be ahead of the trends or create the trends.” - Audrina Patridge
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| Image via Instagram @audrinapatridge |
On Saturday July 15, the Simply LA fashion and beauty
conference kicked off on the rooftop of The Grove shopping center in Beverly
Hills. The fun filled day included celebrity guest appearances, panels, and free
hair and make-up samples from the up and coming brands exhibiting at the event.
For many guests seeing some of their favorite brands and discovering new
products was the highlight of the event. One of the brands exhibiting was Prey
Swim, created by reality star and model Audrina Patridge, who attended the
event as a panelist and exhibitor for her new line. The actress was so excited
to share in an interview about her experience designing the line.
According to Audrina the process has given her a new respect
for the fashion industry and her line focuses on customizable pieces for her
customers. She takes some of her inspiration from the type of swimwear that she
would’ve liked as a teen and has created swim sets that girls can mix and match
in different sizes according to their body type. She also had some reversible pieces
in her collection as well to give customers even more options for colors and
patterns.
This season’s collection was all about high waisted pieces
and fun prints for customers to create their own look.
Audrina talked about her favorite trends of the summer
saying, “I love all the high waisted, I love that all the 90s grunge with the 70s
are in and that people are mixing the two eras and creating their own style.”
And for the SoCal native, the trends from the beaches of LA
were another big hit for her summer style inspiration.
She said, “One-piece bikinis are trending, they’re huge! One
piece and high waisted, especially with Baywatch, like I’ve been seeing a lot of
red bikinis and yellow. And all the 80s high cut bikinis are back in…you know,
it’s a circle.”
The actress was getting in on the revival and, wearing a red
patterned jumper, told me about her own style saying, “My mom sees how I dress
and says you look like I did when I was in my 20s!”
She also talked about beauty saying, “I love that all the natural
make-up is coming back and all the natural hair because it’s just natural
beauty and, it’s so much easier to get ready!”
And saving time and energy is always on her mind since she’s
been working on her line and keeping up with the fast pace of the fashion
industry.
She told me, “I feel like in the fashion industry you never really
get a chance to have a break it’s like non- stop. You always have to be ahead
of the trends or create the trends.”
But the hard work has paid off for Audrina, who talked about
her upcoming plans saying, “It’s fun. We’re showing at Miami Swim Week next
Friday so we’ve been working on showing our two collections, casting models and
just preparing for it. And then, after that we’re working on spring and summer.”
