The Green Carpet Fashion Awards Announce New Date During Oscars Week

This year, the green carpet fashion awards will take place during Oscars Week on March 9th at Neuehouse Los Angeles. The GCFA (Green Carpet Fashion Awards), co-chaired by Cate Blanchett, Quannah Chasinghorse, Viola Davis, Tom Ford, Simu Liu, and Simone Ashley will take place on March 9th at NeueHouse, uniting the power of fashion and entertainment for positive transformation.

Today the GCFA announces that this year’s honors will include 6 societal archetypes – The Visionary, The Messenger, The Rebel, The Healer, The Sage, and The Futurist alongside two special entertainment honors, for personalities who have distinguished themselves for their work on social and environmental justice.

Mr. Tom Ford will receive The Visionary Honor for launching the TOM FORD Plastic Innovation Prize in partnership with Lonely Whale, the only global competition focused on creating scalable and biologically degradable alternatives to thin-film plastic.

The Green Carpet Fashion Awards are a highly anticipated event bringing together the entertainment industry, fashion industry, and sustainability. Sustainability is receiving more attention from young consumers and events like the Green Carpet Awards are an exciting new development for conscious consumers especially Gen Z and younger consumers. Stay tuned for more coverage from this exciting event! 

Shiseido Blue Project Comes to Huntington Beach with Second Conservation CleanUp

Photo Credit: Jennifer Johnson

 On Thursday September 24th the Shiseido Blue Project and partners WildCoast headed out to the Huntington Beach Open for a day of beach cleanups and fun! Joined by Ashley Wahler, Janel Parrish, and Actor Sam Trammell, a group of volunteers geared up with some Shiseido sunscreen and hit the sand to clean up trash. The Shiseido Blue project is an initiative in partnership with the World Surf League, PURE and Wildcoast that aims to inspire, educate, and empower ocean protection. This global initiative launched in 2019 with a range of activities to protect the ocean, including cleaning up beaches, leading global conservation campaigns like We Are One Ocean, and promoting ocean-and sun-safe habits.

Photo Credit: Jennifer Johnson

I spoke to actor and surfer Sam Trammell about the event and got his top tips for enjoying a day at the beach while being conscious of the ocean and environment. According to Sam he always tries to take out more than he brings in by not leaving trash behind and uses ocean safe sunscreen when possible. 

Photo Credit: Jennifer Johnson

There was plenty of that in store at the Shiseido tent. The Shiseido sunscreen is perfect for a beach day and feel so luxurious on your skin. It is my favorite type of sunscreen to use because it comes in 50+ SPF and doesn't rub off easily. According to Wild Coast, our ocean's need our help. They provided me with some facts about Ocean Conservation as well as some tips on how to prevent further damage. 

1. About 17.6 billion pounds of debris ends up in the world's oceans every year. This is equivalent to nearly 57,000 blue whales. 

2. There are 5 giant garbage patches in our oceans. The largest — the Great Pacific Garbage Patch — includes an estimated 1.8 trillion pieces of trash and covers an area nearly twice the size of Texas

3. By 2050, ocean plastic will outweigh all of the ocean’s fish.

Community beach clean ups are a great way to start as well as using more environmentally friendly products. Looking forward to seeing more great things with Shiseido Blue and keeping our Ocean's clean! 

Photo Credit: Jennifer Johnson