Courtney Allegra LA Fashion Week Party on Melrose

On Thursday night at the Courtney Allegra store on Melrose avenue I caught up with the young designer as she celebrated her upcoming LA fashion week runway show. The event was sponsored by Obvious Magazine and the Editor in Chief as well as several Courtney Allegra models and customers attended. Courtney Allegra showed up wearing a cute white dress and greeted guests as they arrived at the colorful store. Rainbow swimsuits decorated the walls as the store prepared for the spring and summer swim season. When I last spoke with Courtney at the opening of her store this past fall she was looking forward to the new experience of the Melrose store (you can read my full interview with her here). The young designer has been working hard at managing her store while also being enrolled in school at UC Santa Barbara. When I asked her how she handles such a crazy schedule she told me that normally she drives down to LA to visit the store and attend events on the weekends and, stays in Santa Barbara for classes during the week. I asked her how things had been going since the launch and according to Courtney opening her swimwear store in the fall was a risk but, everything has been going really well and people have still been coming in thanks to the warm California weather. Now they are preparing for an even busier summer season but, Courtney isn't worried about being away saying, "I'm so lucky I have a great team here."

Courtney Allegra Melrose launch party

Thursday night I headed over to the grand opening of the first ever Courtney Allegra flagship store on Melrose Avenue. The star studded event included appearances from young Hollywood celebrities who are some of the young designer’s clients as well as Los Angeles fashion industry professionals. The 19 year old fashion student and designer already has her own retail location. I interviewed her about her success and she was excited to realize this major step in her career. I asked Allegra about her designs and she told me that she wanted to design fashionable and sexy swimwear.

Her swimwear line has taken off and she has been able to show her collection at several Los Angeles fashion week events. Thursday she was eager to show me her new line of street wear which included graphic tees and some metallic pieces., which were a crowd favorite. After talking with Courtney I was able to interview a childhood friend who told me she had started hand sewing her first designs at 15. The hard work of this motivated young designer is definitely paying off. I can’t wait to see what else she will come up with!

The event was full of chic looks and emerging trends for Fall but don't worry I’ve done the hard work for you. Here is a breakdown of the latest Hollywood must haves.

Trench dress

I love the silhouette of this trench dress. It is the perfect basic to accessorize with all the bright colors we've seen on the runway for Fall.

Army green

Celebrities favored this muted color on the pink carpet at this event. The sexy lines mixed with street style makes this look a must have for Fall.

Metallics

The matching metallic set at the center of the Courtney Allegra store is a fun take on the 90s revival we've been seeing this season. A must have for anyone whose seen Clueless!

Leopard print

This Fall is all about bold statements and leopard print is the perfect way to make yours. I especially love the rainbow colors in the Courtney Allegra collection!