Fashion Week Los Angeles Opening Day

Today was the first day of FWLA a fashion event for industry insiders held in downtown LA at Union Station one of the most popular venues for Fashion shows in Los Angeles. We got treated to several great collections on the runway as well as two panels. First we heard from the panel on buying with several interesting business people form all sides of the fashion industry.

We heard from Matthew James Boelk of Groceries apparel which is a 100% recycled and organic clothing factory in Los Angeles. We also heard from Charmian of DZNR chic boutique a company based in Los Angeles that helps start up fashion designers. They all agreed on one thing that Los Angeles is the place to be for anyone interested in the fashion industry. Los Angeles is on the rise as the next big place for the fashion industry so watch out New York!

The show opened with the Cynthia Rowley Sportswear and activewear line which was the most anticipated show of the day. Read about my behind the scenes interview with the womenswear designer Jessica here.

Next we saw local designers Saltwater Luxe. A fun flirty California lifestyle brand with fun floral prints and flowy dresses. I spoke with the two designers behind the brand Kristy and Christa.

Their line is based out of Long Beach and they design clothes that can be worn to a day at the beach and then out to dinner embracing the California lifestyle.

We also got to see Ro and De Noir the new collection by well known brand Ro and De. The designers wanted something minimalist and stylish and so they premiered their new Noir line for the first time at FWLA.

They also handed out free gift bags and I am enjoying my cute new crop top from the brand.

We also heard form the FWLA panel on the beauty industry called FACE IT where panelists discussed sustainability in the beauty industry. Lauren, founder of Plume cosmetics an all natural eyelash serum and Steve Nunez of the social cut a men's beauty blog as well as Tamara host of beauty on wheels all shared their knowledge on the upcoming trends in the industry.

They believe there will continue to be more natural and environmentally friendly products hitting the shelves.

The show closed with Los Angeles based brand Romeo and Juliet which is sold in stores such as Saks Fifth avenue. Read about the collection and my exclusive interview with CEO David Shamouelien here.

The evening runway show included menswear collections from Royal Majesty clothing a grunge collection that included menswear and womenswear and Robins Jeans.

Check out my interview with Robins Jeans here! I can't wait to see what else these great designers have in store for us!