Today was the first day of FWLA in downtown Los Angeles at union station. The headlining collection Cynthia Rowley was the most anticipated show at the event. I went backstage to interview womenswear designer at Cynthia Rowley Jessica Farrugia about the collection. Jessica has a job that many young designers dream of so I asked her how she got her start in the fashion industry. She started out at FIT in New York and received an internship working with Cynthia Rowley and has been there ever since. The young designer wearing a brightly colored tweed jacket prepped the clothes backstage before the show as we talked. This is the first time Cynthia Rowley has presented at FWLA and according to Jessica they decided to come out to the west coast to present their athleisure collection. They were excited to come to the LA market as it is a new adventure for them and felt their new collection went well with the LA lifestyle. One look came down th e runway with a colorful signature surfboard showing the California inspiration. Cynthia Rowley is known for being sporty and pretty and Jessica wanted to translate that into the sportswear and swimwear collection as well saying, "why shouldn't it be pretty?" The collection was the perfect combination of the two with floral patterns and bright colors throughout and one of my favorite looks this sparkle jacket!
According to Jessica the Cynthia Rowley brand doesn't focus on just one age for their customer and the collection had pieces for all ages. I asked Jessica about the brand's social media presence and she believes it is very important to connect with the customer. Cynthia Rowley has a large following on Instagram and their feed is filled with fun shots as well as snapshots of designer and owner Cynthia Rowley. The show was a success and the crowd enjoyed the amazing collection which incorporated classic Cynthia Rowley style such as these fun shoes as well as new trends in the athleisure market.
I loved all the bright colors and accessories such as this cute backpack.
These clothes were perfect for the California lifestyle and were very fun and functional. I loved this cute wetsuit and these leggings.
I have always loved the Cynthia Rowley brand and am so excited to see west coast style from this New York based brand. The collection captured the surfing in the morning and skiing in the afternoon lifestyle of the golden state.
I can't wait to start wearing these fun pieces ans I'm sure they will be very popular in the Los Angeles market!
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